Marketing workshop
One of our clients had 60 marketing managers across the UK at its various subsidiaries and wanted an event that would contain elements of team-building, idea generation and set paradigms across the company.

The first day saw thediverse particpants placed into marketing agencies that would address briefs around priorties for the company in competition with one another. Different parts of any succesul marketing campaign - customer and staff engagement, cross-channel communications, budget and ROI - were built into the task. The pitches were judged by members of the Board and Talent Lab at the end of day one.

Day Two looked at the barriers to delivering such campaigns and the weaknesses identified across the team. The findings were drawn together in a document by Talent Lab which was used as a blueprint for future marketing campaigns by the company and also to make changes to management and processes within the marketing department. This workshop has been remodelled into one and two-day workshops and used for smaller client companies.


Marketing strategy for food companies
One sector we have enjoyed working in is food. We have advised quite a few food producers and small retailers on strategies and our journey has seen us getting to understand cows, bees, organic vegetables, garlic, preserves, condiments, fish, and fish fingers, fine restaurants and famers' markets.

We have worked with agencies like Plunkett and also direct with producers and suppliers. We like to know every inch of a business, which has seen us working client stalls at Marylebone on cold Sunday mornings to promoting local produce at the Isle of Wight Festival.

Our work for small London food producers has seen us develop PR campaigns for a bee charity and funding strategies for food co-operatives. Talent Lab and its associates have been at the forefront of promoting British and local produce, including garlic! We work with those who run the business to find new ways of connecting their products with new markets, including online, food events and shows, farmers' markets, retailers and caterers - passing on our knowledge of the issues facing the sector, from regulation to what makes an idea profitable.

Microsites and web campaigns
A leading City law firm  which has a number of specialisms within its portfolio has always liked to adopt technology early. We pitched the idea of representing these specialisms through a series of microsites (websites that deal with one topic only) and branding each one individually at arm's length from the main brand but still with the assurance an established  law firm offers.

The first sites chosen to test the profitability of such an approach were trademarks, compromise agreements, and commercial conveyancing. We designed a template so that these and future sites could be built cheaply and quickly. We used mainly Google advertising and keyword SEO to build awareness and drive enquiries.

Since handover the sites have been through a few transformations and new channels used, such as Twitter, to drive fresh business, but during our time with the project, the client enjoyed a 7-1 return on advertising investment, not withsatdning the lifte-time value of new clients as other services were marketed to them.


Exhibitions and exhibits
Many of our clients have used Talent Lab for different projects, appreciating our adaptability and flexible, can-do approach. One such client is the UK arm of a global telecoms giant. The UK team is the research arm of the business and need to showcase their work to both Government and the public at large. Consequently, we have delivered a number of diverse productions for them, everything from schools science presentations to booklets, models and recruitment fairs!

One project involved working with the National Maritime Museum to showcase the part our client's products - and the science within them - play in our everyday lives. We delivered an exhibit that satisfied the needs of Government and the museum - and placed brand engagement at the heart of the exhibit.

We built an interactive model to show how web data is carried by cables across the world on the sea bed and the reason you can read this now is due to a substance called Erbium. We explained the complex science at the heart of fibre optics for school children and trained staff to talk to a junior audience. This 'temporary' exhibit proved so succesful that it was shown repeatedly at NMM and elsewhere.

Our approach also led us to manage and deliver major exhibitions for them, including an industry showcase at Cannes and a UK recruitment fair. For years, they had struggled to recruit PhD students at the trade fair for the nation's best science students.

We took over the whole exhibition programme, creating a strategy for the UK which included designing them new stands including models of products, training the staff that stodd on the stands and scripting and training their speakers for the conference slots.

Exhibitions can be hard places to measure tangible results, but in three days, our client recruited five recruits, which doesn't sound many until you realise that in the preceeding years they had recruited none - and each was a PhD in optical science.