The workshop can is split into two parts. The first part looks at what makes a great brand, putting the key elements of all brands under the microscope. It demonstrates how we interact with brands every day, how our behaviour is affected by brands, and how our purchases are manouvred by them. By then of this, we can get even the most reluctant director to think - and argue - like a brand! We debunk terms like brand, positioning, proposition, values and show how even in business areas like technology and business services, thinking like a brand offers rewards.
The second part then examines your own sector and your own company, comparing language, design, colour theory and how brands influence every purchase. We can then follow this by looking in detail at your existing brand and ways of improving it, using the brand workshop as an interactive catalyst to developing your new brand strategy.
If your company would like to re-evaluate its present brand, or would just like to communicate on the same wavelength as its marketing agency, then please email Talent Lab.
