On any Talent Lab project, we follow five rules that inform all our projects, large or small: ISEEC!

INSPIRE Present new things in different ways that live long in the recipient’s memory and change how they think and behave. 

SURPRISE Make communications stand out from the every day hum of business noise and make engagement with our messages a pleasant experience

EXCITE There is nothing worse than being bored - bring out an immediate emotional response from each member of every audience

ENCOURAGE Every individual counts and a brand is built on its relationship with people - bring out the best in everyone

CHALLENGE We never underestimate anyone's abilities or intelligence. Do not be afraid to ask difficult questions and set impossibly high standards

We start every Talent Lab production with these principles and judge our success against them at the completion of the project, alongside the agreed client objectives.